After having finished my pizza in our favourite neighbourhood pizza joint, it took some time before I got the message on the plate in front of me. I had never seen a plate like that. It was a Moretti beer advert on a plate. Maybe up to this point not so special but then I started reading.
The message was that Moretti beer is nutritious, very much so. Turns out that half a litre of Moretti beer equals: 105 grams of bread 470 grams of apples 284 grams of potatoes 3 eggs 52 grams of butter! 395 grams of milk Ai, and I had just finished half a litre and a pizza as well!
It is funny to see how advertising changes over the year, I imagine beer producers right now going to great lengths to hide how much calories their beers contain.